It’s the afternoon rush hour and you’re sitting in traffic.  You can’t wait to get home and have dinner.  You imagine that all the people in the cars around you are thinking the same thing. Luckily, your car has car door magnets promoting your pizza business.  You know the shop will be busy tonight. 
Car door magnets are a great marketing tool.  Imagine all the people that you could reach with this moving advertisement.  Wherever you go, you are spreading the word about your business, whatever it may be.  Also, …

As a small business owner, your relationship with your customers is of the utmost importance.  You see them often and appreciate their business.  Show your patrons how much they mean to you by sending them a customized thank you card.  Design a thank you card with your logo or a drawing of your establishment.  Print a message inside, or leave room for a hand-written note.  Include a business card or special offer coupon too.  Sending thank you cards to your best customers is a good practice that is sure to …

When you think about the most successful companies in the world, their logos automatically come to mind.  A logo is an important visual representation of your business.  When designing a logo, keep your target audience in mind.  Are you appealing to students, the elderly?  Also, look at the logos of your competitors and do your best to differentiae yourself from them.  To create a logo, simply experiment with text or use a totally abstract image.  Have your logo printed on your business cards, letterhead, pens, and all your business supplies.  …

Are you the principal or administrator of a school? It doesn’t matter if it is a grade school, a high school, a technical school or a college or university; all of these schools need marketing campaigns to keep their enrollment at a steady number from year to year. Marketing campaigns for schools also help to bring in more applications for job openings as well as obtain more public or private funding.
A marketing campaign for a school would include one or more of the following tactics:

Having print ads designed and printed …

Brochures are an important part of a business’ success that many companies don’t employ the use of. Brochures are more important than many people think and they can help a company inform its employees and its current and prospective clients. Brochures can be handed out in print form at the office or sent via the Internet to people’s email addresses on a monthly basis.
Brochures include a variety of information necessary to a company’s success. The information included in a brochure can be any of the following:

Company history
Company background
Company awards
Company employee …