With so much competition out there, business owners are doing whatever they can do gain a leg up.  Going green is a great way to attract more business and send a positive message to the community. 

Place a sign in the window of your small business, letting your customer know that you are trying to become more eco-friendly and that you welcome their advice.  Small steps can make a big difference.  Try using organic flour in your bakery or use ceramic mugs instead of paper cups in your coffee shop.

Go green with your marketing, too!  Let your customers know that you offer discounts and coupons through e-mail.  Email marketing is a great way to get in touch with customers and save loads of paper in the process.  It’s easy. E-mail marketing templates are available online, along with great tracking and reporting tools.  You don’t need to have any programming skills.  Online companies will do the work for you!

Print your custom business cards, letterhead, envelopes, and notepads on recycled paper too!