All of your marketing materials are important when trying to promote your personal or family services.  Create quality postcards, brochures, and letterhead with your name and contact information. 

Designing your own products is easy.  Go online and upload your own designs or search through online galleries to find the perfect design to compliment your personal or family services.  

Because we read from left to right, our brains are trained to work horizontally.  It is easy to fall into a horizontal trap when marking your business as well.  When promoting your business, it is important to think outside the box, especially in today’s competitive economy. 

When designing custom business cards, ask yourself, “Would a vertical design work for me?”  For example a vertical business card may work well for a bakery that specializes in tiered wedding cakes, or a construction company that erects buildings.  A vertical card allows for design options that may not have been possible otherwise and will stand out against the competition.    

Consider a vertical design when creating custom banners as well.  An eye-catching, vertical banner that promotes a sale or special event can be hung on a tree, out a window, or alongside a door.  To design your own business card or banner, simply upload your own design or choose from hundreds of designs online. 

Think Vertical!

Business cards are a great way to spread the word about your services.  On the card, be sure to include your name and contact information, as well as your degree of education, and your area of expertise.  The card should be clean and simple.  Hand out the cards to everyone you meet.  Leave your cards at the local library, school offices, and on bulletin boards in local businesses too.  You would be surprised to know how many people are in need of your services. 

Flyers and Lawn signs are great, inexpensive ways to market yourself as well!

With so much competition out there, business owners are doing whatever they can do gain a leg up.  Going green is a great way to attract more business and send a positive message to the community. 

Place a sign in the window of your small business, letting your customer know that you are trying to become more eco-friendly and that you welcome their advice.  Small steps can make a big difference.  Try using organic flour in your bakery or use ceramic mugs instead of paper cups in your coffee shop.

Go green with your marketing, too!  Let your customers know that you offer discounts and coupons through e-mail.  Email marketing is a great way to get in touch with customers and save loads of paper in the process.  It’s easy. E-mail marketing templates are available online, along with great tracking and reporting tools.  You don’t need to have any programming skills.  Online companies will do the work for you!

Print your custom business cards, letterhead, envelopes, and notepads on recycled paper too!