Radio stations all across the country use various marketing techniques to get their name and format out to the public in order to obtain as many listeners as possible. Almost every radio station has their information printed on business cards, shirts, hats, pens, magnets and any other products that information can be printed on. 

The radio stations will then hand out all of these products at radio station sponsored events, at concerts, as prizes during on air contests and just when employees of the station are walking down the street. The radio stations will hand out these products to anyone that walks by their tent or anyone they wish to hand them to.

What is printed on these products? That’s easy…the radio station’s call letters, their name, their slogan and sometimes the name and time of their daily morning show. Whenever you see a radio station set up at a ball game, a concert, or a community event they are always the most popular tent at that event. Why? Because radio stations always have the best prizes and giveaways for the people in attendance. 

A couple of radio stations have branched out into printing their information on USB Drives, laser pointers, notepads and other useful products besides just pens, shirts, and hats. A popular item for radio stations to use in their marketing campaign is the coffee mug or the travel coffee cup. Everyone loves their morning coffee so why not print the station information on a coffee cup along with the morning show name so that the listener will never forget to tune in during their morning commute? It makes sense and can help build listener-ship.