There is a saying, “A good salesman can sell anything once.   A great salesman can sell anything more than once.”  With so much competition out there, it is important that you, a small business owner, focus your energy on existing customers, not just potential customers.

Keeping in touch with existing customers is a great way to remind people of your servicers and to keep them coming back.  Try designing custom postcards or greeting card-type mailers.  Express your appreciation for a customer’s business, and your hope that you will be able to be of help in the future.  Mention any special deals or promotions as well.  This should serve as a friendly reminder.  Do not be overbearing. 

Design a card with your business logo and contact information.  Promotional items like pens, key chains, and mouse pads are great gifts for returning customers, too!