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Is it Time for a New Logo?

7 December 2009 72 views No Comment

Companies that have been in business for quite a while have trouble deciding whether it not they should change their company logo altogether or just tweak its design every now and then. Some companies have changed their company logo entirely, going for a new look, and other companies have decided just to tweak the appearance of their logo so that customers can still identify with the product or service they are seeking.

Companies that have changed or altered their company logo over the past couple of years include Pepsi, the Arizona Diamondbacks, the Tampa Bay Rays and many more. Both Pepsi and the Diamondbacks have not only changed their logo but they have also changed their entire appearance of their product. Pepsi changed the color of their soda can to a darker blue and the Diamondbacks and Rays, of Major League Baseball, changed the color and design of their uniforms.

If your company has been pondering a recent logo change then maybe it is time to explore the options available to your company. You can think about new colors, a repositioning of the words in the logo, or a complete redesign of the logo altogether. If your company does come up with a logo change then you will need to have all of your business cards, letterhead, and other stationary around the office changed to correlate with the logo change. Contact your business printing company, send them your new logo, and have all of your paperwork printed again with the new logo.

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