Attractive Point of Purchase (POP) displays for your salon can be as simple as colorfully printed shelf signs that announce a product special on salon products that aren’t selling as fast as you’d like. List product benefits on the signs such as “Gets Hair Silky Smooth.”  Print similar material on flyers to place in your salon’s front window and/or an outdoor sandwich sign. You can also post the flyers on community bulletin boards.

Offer Gift Certificates or Gift Cards

Use flyers or sandwich signs to advertise that you offer gift certificates or gift cards for Mother’s Day or other occasions. The text could read something like, “Your Mother’s Day Shopping Ends Here Because Paris Nail Salon Now Has Mother’s Day Gift Cards.” Determine whether a related newspaper or radio ad could help drive customers to your salon. Circulate your flyers around the community as well.

Try a Publicity Stunt

Publicity is a great way to get attention for your salon and it can be very low cost. Simply support a charity event. Another idea is to have a contest that could be newsworthy enough for the press to publish your press release. Instead of a contest, you could get publicity by having a promotion such as the first 50 people to line up in front of your tanning salon dressed in grass skirts get 50% off a tanning session plus a basket of free products.

You could even find your salon mentioned in the local news. If you try something like this, make sure to give clear instructions about what customers should do and have an appealing stunt and prizes they’ll want to line up to get. The call to action is always important in any type of marketing situation and creating a big scene only works when you tell people what they should do.

Offer Discount Coupons for Your Low Traffic Days

Get coupons created to help you bring in more traffic to your salon on your slow days. For example, a nail salon could have “Manicure Mondays” and offer discount manicures that day. “Get a Tan Tuesdays” could work for a tanning salon. The coupons could appear on the bottoms of colorful promotional flyers that you have distributed around the neighborhood and/or inserted in local newspapers.