Articles in the Marketing a Business Category
General Marketing, Marketing a Business, Print Marketing »
Whether you own a tiny Thai take-out or a ritzy rooftop restaurant, marketing your food or beverage business is a top priority. In today’s economy you need to do whatever you can to stand out among the competition. Your marketing products need to be creative and cost-efficient. A run-of-the-mill business card won’t get you far these days.
Eye catching banners, postcards, and e-mails, are just a few simple ways to promote your food or beverage business.
Designing your own marketing products is quick and easy, too. You can create and …
General Marketing, Marketing a Business, Print Marketing »
If you want people put their financial affairs in your hands, it is of the utmost importance that you convey an image of dependability and professionalism. Start off on the right foot by handing them a well-crafted business card.
All of your marketing materials are important when trying to promote your finance or insurance business. Create quality postcards, brochures, and letterhead with your name and contact information. Be creative design a key chain, magnet, or hat as well.
Designing your own products is easy. Go online and upload your own designs …
Design Ideas, General Marketing, Marketing a Business »
It’s a cold winter afternoon and the snow is beginning to fall. Two of your best customers, having just made a few last minute purchases, bid you happy holidays and head home.
As a small business owner, your customers are extremely important to you. You see them often, and know many of them by name. Without these valued customers, your business would not succeed. Why not show your appreciation for them?
The holidays are the perfect time to show your customers how much they mean to you. Create custom holiday cards …
Design Ideas, Marketing a Business, Print Marketing »
Because we read from left to right, our brains are trained to work horizontally. It is easy to fall into a horizontal trap when marking your business as well. When promoting your business, it is important to think outside the box, especially in today’s competitive economy.
When designing custom business cards, ask yourself, “Would a vertical design work for me?” For example a vertical business card may work well for a bakery that specializes in tiered wedding cakes, or a construction company that erects buildings. A vertical card allows for …
General Marketing, Marketing a Business, Print Marketing »
Private tutors are always needed for students of all ages, whether it is for math, reading, or SAT prep. Tutoring is a fantastic way to make extra money and make a difference in the community. Although, if tutoring is not your full-time job, you probably don’t have much time to market yourself.
Business cards are a great way to spread the word about your services. On the card, be sure to include your name and contact information, as well as your degree of education, and your area of expertise. The …
Design Ideas, Marketing a Business, Print Marketing »
With so much competition out there, business owners are doing whatever they can do gain a leg up. Going green is a great way to attract more business and send a positive message to the community.
Place a sign in the window of your small business, letting your customer know that you are trying to become more eco-friendly and that you welcome their advice. Small steps can make a big difference. Try using organic flour in your bakery or use ceramic mugs instead of paper cups in your coffee shop.
Go …
Featured, General Marketing, Marketing a Business »
Business has been crazy all week and now you have half a dozen bills that need to be in the mail by the end of the day. As a small business owner, your time is precious. You can’t afford to go through and write your return address of all those envelopes. Return address labels or stamps are a must-have for all business owners.
Designing custom labels or stamps is easy. Simply upload your own design or browse through online galleries. Return address labels and stamps will save you loads of …
Design Ideas, General Marketing, Marketing a Business »
It is your dreams come true. Today is the grand opening of your bakery. You have worked so hard, and the day is finally here. As your first-ever customers cash out at the register, you hand them a custom pen with their receipt.
A pen is an affordable and effective marketing tool. The pen has a fun design and includes the name of your bakery, as well as the phone number, Web site, and address. From now on, your business information will be at your customers’ fingertips whether it’s in …
Design Ideas, Marketing a Business »
Whoever said that all business cards had to look the same? Of course, you want your business card to be clean and simple, with all the appropriate information. That doesn’t mean you can’t be creative. Upload your own works of art or choose from hundreds of designs online!
Utilize the back of the card as well. Include an appointment reminder, a calendar, or list your best attributes or the products that your company offers. If you want to make a statement, try printing on recycled paper.
Create matching letterhead and address …
General Marketing, Marketing a Business »
It’s the afternoon rush hour and you’re sitting in traffic. You can’t wait to get home and have dinner. You imagine that all the people in the cars around you are thinking the same thing. Luckily, your car has car door magnets promoting your pizza business. You know the shop will be busy tonight.
Car door magnets are a great marketing tool. Imagine all the people that you could reach with this moving advertisement. Wherever you go, you are spreading the word about your business, whatever it may be. Also, …

